Small businesses usually are overlooked by buyers who are fascinated by larger companies, and this can adversely affect the local economy in more negative ways than might appear on the surface level. The growth of shopping malls and large chain stores such as Walmart and other retailers has caused constant damage to Main Street in the last few years or so, and it’s supreme to remember the value of promoting local small businesses.
We have to celebrate the spirit of enterprise and entrepreneurship, as illustrated by small business owners who take the risk of following their dreams? Basically, small business owners often face greater hardships than larger companies. Since Small Business Saturday is held to thanks all small business owners on Saturday. It is organized during the peak shopping periods of the year.
About Small Business Saturday
Small Business Saturday was originated by American Express in 2010. It is a shopping festival or holiday on the first Saturday after Thanksgiving in the US. The main purpose of this event is to encourage small and local shoppers to patronize bricks and mortar businesses.
It is an annual holiday that celebrates small businesses and encourages consumers to shop locally in the shopping season. The holiday supports small businesses by bringing attention to their importance in our economy. It also benefits customers who want access to unique products and trials in their area and local economies that benefit from successful small businesses.
The initiative was supported by a campaign by Crispin Porter + Bogusky. In 2011, 103 million Americans shopped in this event and 5 thousand small businesses participated. This event has become trending overall social media platforms. Even our ex-US President Barack Obama tweeted his support on twitter.
The US Senate unanimously gave a motion declaring Small Business Saturday an official day. It is supported by public officials and other various members. Small Business Saturday is now an official part of America’s national holiday shopping season.
When Is Small Business Saturday 2019?
Small Business Saturday is held on the Saturday after Thanksgiving, a day after Black Friday, and two days before Cyber Monday. It will be celebrated on November 30, 2019, this year. The holiday shopping season ensures that customers keep local businesses in mind as they buy gifts.
How to Register for Small Business Saturday?
As a small business owner, you don’t need to participate or register with any company or organization. The American Express offers all marketing materials and resources for free. You can click here to know more about it in detail.
Also, you can create social media assets, sign and etc for your brand. American Express will do branding on their Small Business Saturday hub website. You can also find various offers to host an event like food festivals, welcome stations, and pop-up markets and etc. in Small Business Saturday.
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Tips for a Successful Small Business Saturday
1. Promote Your Business and the Movement
If you want a successful Small Business Saturday then you have to promote your business and the movement. You can download various marketing materials from the Shop Small Studio. They provide various banners and posters, social posts and email templates and many more.
You have to involved in this shopping season and promote the small business movement. American Express will provide all the downloadable materials for free. You can simply visit the Shop Small Store to download marketing materials.
2. Update Your Business
Always make sure to update all necessary business details on your website or social sites. You must up to date your business contact info and your business address and timings. These are very easy stuff, but it is very essential for your business. Do you believe, there are thousands of business which don’t have updated their contact details. Your customers must know about your new location or branches or new hours of your business.
And forget to review your business website and social media handles regularly. You have to check that all products and services are prominently displayed, the description is well written, and your payment process is working properly or not. Try to reply to your customer’s message, email and queries as soon as possible. These things will bring value to your business in holiday sales events like Small Business Saturday.
3. Plan Incentives for your Business
You must plan some programs and incentives for your business. This will give reason to people to come to your store or your events. Also, make some unique and interesting plans for your business to grab customer attention. There was a special promotion run by a business owner in Michigan to win $5,000 last year. You can collect customer contact details which helps you to run upcoming events and promotions throughout the year.
4. Extend Your Business Timings
You can extend your business timings to serve more customers until midnight. You can try this on Small Business Saturday. If you normally close your shop at 6 p.m. on Saturdays consider staying open till 10 p.m. You can check out night events in your area and make a plan accordingly to bring more customers. Don’t forget to update your business timings on your business website and social media platforms.
4. Give Priority to Customer Service
Customer service plays a vital role in any business. You have to connect with your customers to give personalized experiences. It can help you to stand out among your competitors. Give training to your staff to serve well and make a good impression with your customers.
Try to give the best shopping or buying experience, so your customers will remember it. This will also increase your business’s goodwill. Give regular training and motivation to your staff and team members to perform their duties well. It leads to great customer service and helps buyers to shop well.
5. Promote Your Business On Social Media
Social media are the best platforms to boost your sales and bring new customers. Make a good social media marketing strategies to generate leads. If can also hire a social media marketer to help this out.
You can post attractive and useful contents to capture the attention of customers. In return, it brings engagement and shares and new opportunities for your business. You can also use various relevant hashtags to get more leads.
6. Make a marketing strategy
Every business must make a comprehensive marketing strategy to get success and stand out from the competitors. You must make an advertising campaign that brings customers to your stores. You can apply various techniques to attract your customers like buy one get one free, 50% off and many more. Always keep an eye on your competitors. It will help you in making a marketing strategy for your business.
7. Stock Up Your Items
Most of the business run out of their products in the shopping season. Which leads to less profit and unhappy customers. You must have to keep your products in bulk stock to avoid any shortage. Plan strategically in advance to avoid any shortage. Purchase and store your raw materials before a few days of shopping seasons. It will help you to serve well your customers and leads to more profits.
8. Discounts & Offers
Offers and discounts are always attracting customers. When it comes to Small Busines Saturday then you must offer great discounts and offers to your customers. Customers are easily enticed by special deals and offers. In order to more sales, you must offer great deals and offers to grab the attention of the customer. In previous shopping season, business owners are offering offers and discounts up to 40% on various items and products.
There is no doubt that Small Business Saturday is the best event to promote local and small businesses. This is a really great initiative to promote local shops and businesses. It should be organized all over the world to improve the economy of local shops and small businesses.
If are you from the United States and have a local shop and small business then don’t miss this opportunity. Makes sure you follow all those tips which are discussed above. You can boost your business sales in these shopping seasons.
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